Shell/Ferrari
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Client:Shell/Ferrari
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Agency:The Marketing Store
Overview
The Marketing Store London is a top ten UK marketing services agency. They approached snookdesign to create all the 3D content for a Shell/Ferrari digital campaign.
The project looked fairly straightford on paper but ended up being alot more complex when the build started. In order to get the right blend of realism for the folding paper we had to rig not only the main sections but also tiny micro fillets for each fold. The client was very precise about what they wanted so getting this right laid the foundation for the rest of the project.
The agency were really happy with the final result so getting over those initial hurdles was well worth it.
